Raising the Bar for Consumer Protection Work in the Solar and Storage Industry

Solar power continues to be a highly sought-after energy source throughout the United States, with millions of Americans already embracing solar technology. The increasing demand for solar energy suggests that even more individuals will explore the possibility of adopting solar PV or solar-plus-storage solutions in the near future. Given this growing interest, it is crucial to prioritize consumer protection measures to ensure that individuals considering these options are well-informed and safeguarded. Taking proactive steps during this opportune moment will help establish a strong foundation for consumer confidence and ensure a positive experience for those venturing into the solar market.

Although achieving 100% customer satisfaction may not be an absolute guarantee within the industry, it is imperative that we strive for excellence in order to maintain our ongoing success. By setting higher standards and consistently surpassing customer expectations, we can ensure the sustained growth and prosperity of our industry. Embracing a customer-centric approach and continuously improving our products and services will not only enhance customer satisfaction but also contribute to the overall advancement and reputation of our industry.

Each residential solar installation, community solar subscription, and small business that adopts solar power brings us closer to achieving a decarbonized grid. These installations collectively account for approximately 30% of the solar and storage market, and their contribution is vital in realizing our nation’s ambitious clean energy objectives. It is crucial to recognize the significance of each and every solar adoption, as they play a pivotal role in propelling us towards a sustainable future and meeting our clean energy targets.

With the emergence of numerous solar businesses and the dynamic nature of the market, it is imperative for consumer protection strategies to adapt and align with the industry’s evolution. As the prominent trade association representing clean energy businesses in the United States, the Solar Energy Industries Association (SEIA) is actively advocating for an industry that is experiencing rapid growth beyond initial expectations. This advocacy includes establishing a foundation for customer interactions and promoting ethical business practices as essential benchmarks within the industry. By continuously updating and reinforcing these standards, SEIA aims to safeguard consumer interests and foster a trustworthy and responsible solar energy sector.

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